Rain is a licensed, Bahrain-based cryptocurrency brokerage that services the Middle East, Turkey, and North Africa. With over 1 million users, $2 billion in transactions in 2021, over 70 cryptocurrencies available, and over $128mm in funding, Rain’s aim to expand into new markets meant they needed to deliver the type of consistent, credible and seamless user experience expected from dominant global brokerages. 

How Foxbox Digital Helped Rain, a Cryptocurrency Brokerage, Deliver Consistency, Speed and Trust to its Users

 is a licensed, Bahrain-based cryptocurrency brokerage that services the Middle East, Turkey, and North Africa. With over 1 million users, $2 billion in transactions in 2021, over 70 cryptocurrencies available, and over $128mm in funding, Rain’s aim to expand into new markets meant they needed to deliver the type of consistent, credible and seamless user experience expected from dominant global brokerages.

Bring the newly revamped Rain brand identity to life consistently across both mobile and web experiences

Equip marketing and growth teams to adapt more nimbly without development support

Enhance security and user insight within the Rain 2.0 mobile app experience

Position Rain for future growth opportunities

Through a partnership built on close collaboration, rapid experimentation and meticulous execution, we made Rain 2.0 a reality. Here’s how:

Foxbox proved to be an invaluable partner in bringing Rain 2.0 to life. The headless CMS was a game changer for our marketing and growth teams, and their ability to solve problems collaboratively meant we were always in good hands. 

Prior to engaging Foxbox, the Rain team’s ability to grow user engagement on rain.com was held back by an arduously manual content management process. Regulatory requirements presented mission-critical obstacles unique to every region. Pages lacked the aesthetic consistency needed to build affinity and trust with users.

Rain had invested in a world-class brand identity. But the limitations of their existing platforms were preventing them from putting it to proper use.

Rain needed something unique: a robust, user-friendly marketing platform that operates like a WordPress website but doesn’t look like one.

A traditional platform wouldn’t give Rain the flexibility it needed, so we chose Contentful, a “headless” CMS. Because Contentful is “headless,” we were able to custom-design the front-end of the website to achieve Rain’s preferred aesthetic, while still allowing for easy composability, and seamless integration with the rest of the Rain platform.

We built a set of components, configured them, then mapped them to code written by the Foxbox team. Rain’s marketing and growth teams can now create marketing, informational, promotional, and even new custom pages without compromising consistency in design.

Leveraging Storybook, a component warehouse tool, users can choose and customize building blocks—images, trading components, features, slides, carousels, testimonials, calls to action, and footers—then combine them to create a page without the need for technical support.

Rain understood that the user interface is the most important tool in building trust. 


Given the extraordinarily different regulatory and language requirements between regions served by Rain, extending the new Rain 2.0 CMS and user experience meant no detail could be left behind.

This included the “support” section of Rain’s website. When users need assistance, a ticket is submitted through Zendesk. Functionally the system worked fine, but a typical Zendesk form had limited options in terms of aesthetic design.

To unify the Rain look and feel across every touchpoint, we built a custom rendering of the Zendesk form to match the rest of the site.

Now, Rain’s growth and marketing teams have the ability to create regionally appropriate, seamlessly created and consistently expressed pages - down to the last legal disclaimer, policy header and rich text component.

Armed with an intimate knowledge of the unique regulatory challenges of each service region and Rain’s vision for growth, Foxbox was also brought in to help evolve the Rain mobile app to match the progress made on the new site.

Working closely alongside Rain’s development team, we helped build the Rain 2.0 mobile app for both iOS and Android on a foundation of security, ease-of-use and seamless adaptability.

Our work included robust, flexible systems to maintain Know Your Customer (KYC) standards required in the investment industry. KYC refers to how critical information about users is verified - including address authentication, lifeness check and other measures to prevent identity theft and fraud. Because each region served by Rain had its own requirements, we built the necessary flexibility in from the start.

Evolving the Rain mobile app also meant helping enhance core elements of a Rain user’s everyday experience. Including new responsive currency search engines and new real-time portfolio views, users are now able to navigate a seamless, consistent and intuitive Rain experience whether they’re reading educational content on the web or checking their balance on-the-go.

Over the last year, we’ve seen a massive jump in customers telling us how well-designed, simple and easy-to-use the app is. 

With marketing and growth teams now more nimble than ever, Rain is equipped with the tools necessary to expand to new markets, adapt to change and continue serving its users a tailored experience that keeps them coming back.


 Model-View-ViewModel with Google Clean Architecture Guidelines

How we Helped Rain, a Cryptocurrency Brokerage, Deliver Consistency, Speed and Trust to its Users

Prior to being acquired by Versapay, DadeSystems was an early pioneer in large-scale, AI-based payment processing. Due to customer demand, Dade developed a mobile application alongside its renowned desktop platform, allowing delivery drivers and sales people to overcome the hassles of paper check processing with speed and ease. 

Versapay’s Mobile Strategy - Foxbox Digital

, DadeSystems was an early pioneer in large-scale, AI-based payment processing. Due to customer demand, Dade developed a mobile application alongside its renowned desktop platform, allowing delivery drivers and sales people to overcome the hassles of paper check processing with speed and ease.

While the app was well-received and fueled new growth, the Dade team struggled to overcome a critical obstacle: ever-changing iOS requirements and competing priorities were outpacing their ability to keep the app performing at a high level.

The Problem: How to Keep Mobile Moving Forward

While leadership had envisioned keeping development talent in-house, industry-standard struggles with developer turnover and talent retention pushed development of their mobile app further behind the standard of service their customers had come to expect.

The overall app experience began to feel stale and outdated. Error-prone updates and a lack of automated testing only further magnified the pitfalls of releasing manually.

With most of their development talent specializing in Ruby on Rails, investing in a top-notch mobile customer experience meant enlisting world-class React Native developers.

“It started as a rescue operation,” recalls DadeSystems VP of Engineering Doug Hathaway.

Engaged to lead Versapay’s mobile engineering effort, progress was strong and steady.

Foxbox absolutely chewed up our backlog. They worked like surgeons.

 
Doug Hathaway, VP of Engineering, Versapay

Leveraging Foxbox Digital’s deep React Native experience, not only was tech debt quickly paid down and their library updated, but fixes to the mobile app’s foundation meant that future maintenance could be done proactively, ensuring that evolutions in operating systems wouldn’t cause Versapay to fall behind again.

Our implementation of a new CI/CD pipeline transformed how we brought the Versapay, Cash Application to market. It’s fast, reliable, and automated with the push of a button.

Through the integration of Sauce Labs, Semaphore CI, and our own development magic, we delivered Versapay the value of automated mobile end-to-end testing without burning substantial additional resources and time.


Every time we build a feature, every pull request, every commit is automatically tested on real devices to make sure it’s working as expected. 


Katharine Padilla, Sr. Mobile Engineer, Foxbox

Having initially resisted the idea of enlisting outside development help, our close partnership with Versapay has transformed how they serve their customers.

Prior to engaging Foxbox, they released updates to the mobile app every two months. Now they’re released every two weeks. The release process itself, previously a 3-5 hour manual process, is also now down to just 30 minutes, adding valuable predictability to daily operations.

Their new carefully documented build process, automated testing system, and ability to adapt quickly now means a new custom build request from a client no longer travels along the hazardous road of human error it once did.

Reduced errors have dramatically improved customer satisfaction, to the tune of a 99.32% success rate. And perhaps most importantly, stability has never been stronger. Versapay’s automated test suite means releases are pushed with full confidence that existing functionality will be unaffected.

When I’m working with Versapay, I don’t feel like a contractor. It feels like I’m part of their team.

 
Anastasiia Kraineva, Senior Agile Delivery Consultant, Foxbox 

A relationship built on proactive maintenance means always looking ahead. Which is why, as Versapay’s mobile engineering partner, we’re also migrating the entire code base to TypeScript.

So whoever is at the helm of the mobile app in the future, the code is safer, cleaner, and easier to read than ever before.

Refactoring to a statically-typed safe language during both development and testing means reliability is constantly improving and errors are kept to a minimum.


Through the acquisition of DadeSystems by Versapay, our partnership continues to be one built  on trust, predictability, and the peace of mind of knowing a critical piece of your business is always in good hands.


They’ve required zero hand holding from day one. It feels like a true partnership.


Doug Hathaway, VP of Engineering, Versapay

 Webdriver.io, Appium, Saucelabs, JavaScript

Looking to transform how you serve your customers?

How We Put Stability, Predictability & Speed at the Heart of Versapay’s Mobile Strategy 

While Q3 included a couple humbling external recognitions of that growth, I’m most proud of how our team continues to find new ways to solve problems for our clients like Stormwind and OrangeQC.

2022 Q3 Foxbox Quarterly Update - We’ve come a long way in a short amount of time

We made the Inc 5000 — and ranked top 2%!

I’m proud to say that Foxbox has made it on the 

 with an overall rank of 121! We ranked 11th among software companies. The Inc 5000 is the list of America’s fastest-growing private companies, and we grew faster than 98% of them with a 3,735% three-year growth. 

Thank you to our team, partners, and clients for making this happen.

I’m also thrilled to showcase some outstanding recent work with two new client case studies.

, an IT training company, had outgrown their e-learning platform. They hired an outside firm to build a new platform, but the firm struggled with development. We took over, stabilized development, and successfully brought version 2.0 to market.

”Getting referred to Foxbox was the best thing that ever happened. They jumped into an existing messy database and codebase and made productive changes very quickly. They managed the entire process flawlessly from start to finish. They are easily one of the best agencies I’ve ever worked with.”

-Tom Graunke, Chairman & CEO, StormWind Ventures

 a leading inspection platform, approached us to modernize their Android application. We rebuilt it from the ground up to increase stability, scalability, and speed of feature development. We released the new Android app in just two months. Then we went to work modernizing their iOS mobile app and building new capabilities onto their web application.

”Foxbox helps us differentiate ourselves in a traditionally paper-based industry. They helped us bring a modern approach to our application and deliver value to our users.”

The rumblings of the economy continue to grow louder and louder. Here’s how we are getting through it:

 for startups and SMBs. Clients often come to us when they want to create a robust, scalable product with a seamless user experience.

 for a large healthcare company. Other clients have come to us after they’ve outgrown their MVP and their customers want more, like 

With that in mind, we’ve built two new capabilities:

We handle the maintenance and modernization of mobile & web applications so our clients can focus on their core business.

We’re helping a digital payments company modernize their mobile app and provide ongoing support.

With this new offering, our clients have peace of mind knowing that they have a team they can count on to proactively respond to issues and resolve them. It’s a fully managed service with predictable pricing.

As tech companies of all sizes continue to face challenges hiring and retaining top talent, we’re now helping connect businesses with the developers, product managers, delivery specialists and designers they need.

For example, we’re helping Rain, a crypto exchange, accelerate development of their new platform across mobile and web through a dedicated team of engineers they can count on.

So if you know anyone who wants to create an impactful digital product, maintain an application, or fill a few key roles, 

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