In the data & analytics world, it means accessing vast data systems through a single, streamlined user experience. The “single pane of glass” is an elusive holy grail of insight, efficiency and data-inspired decisions, and one that businesses spend millions to pursue externally or build in-house. 

How We Helped Axis Group

In the data & analytics world, it means accessing vast data systems through a single, streamlined user experience. The “single pane of glass” is an elusive holy grail of insight, efficiency and data-inspired decisions, and one that businesses spend millions to pursue externally or build in-house.

Atlanta-based data & analytics consultancy 

 saw an opportunity to help its clients unlock the value of an organization-wide decision making tool in a different way: by building it for them.

Customer demand for HELIX was high, and early user feedback necessitated stable continuous improvement. But as demand began to outpace their ability to improve stability, add new features, and scale the core technology, delivering customers the right product meant enlisting the right help.

We were so focused on maintaining the product that building and deploying new features was a big challenge.


Jerry DiMaso, Chief Product Offer, Axis Group

The Solution: Think Holistically, Build Quickly

As a primarily services-based consultancy, Axis Group’s investment in HELIX is the company’s first venture into a product-driven offering for clients. So not only did we help accelerate their ability to build, scale and evolve the core platform, but we worked alongside their senior technical leaders to complement their deep industry expertise with a wider, user-driven approach to product-building.

Foxbox looked at the engagement more holistically than most consulting companies. They’ve really taken ownership of what they’re building.


Jerry DiMaso, Chief Product Officer, Axis Group

We started by building foundational processes to help turn client feedback into easily prioritized and actionable product improvements. Getting the right people in the right place meant better Agile ceremonies, smarter bug categorization and efficient ways of working that allow Axis Senior Developers to use their unique industry experience where it’s most valuable.

Through an automated CI/CD pipeline, routine maintenance of the HELIX codebase can now be easily maintained, replacing arduous manual deployment processes with predictability and speed.

Perhaps most significantly, close collaboration with the core Axis engineering team included

Migrating the entire HELIX platform to Kubernetes, unlocking a new world of value in operational efficiency, scalability and multi-cloud security.

Migrating to Kubernetes was a huge endeavor, and would not have been possible without Foxbox.


Jerry DiMaso, Chief Product Offer, The Axis Group 

The Impact: A tool with transformative power

HELIX is the type of game-changing product many Axis customers have tried building themselves for years. Axis is now delivering it to thousands of users every day. And with a 

, HELIX is already proving to be a product worth rallying around.

It’s changing the way everyone is thinking about what we do as a company.


Jerry DiMaso, Chief Product Offer, Axis Group

How We Helped Axis Group Deliver its Clients a Transformative Data & Analytics Product

Foxbox rounded out 2022 with a flurry of new activity.

Both figuratively: we’ve adopted a new Centers for Excellence organizational model to help our teams increase collaboration, personal growth, and continue to deliver stellar results for our clients.

And literally: I moved to Minneapolis, barely, as snowstorms left me stranded in the middle of Northern Iowa.

2022 Q4 Foxbox Founders Update

Foxbox rounded out 2022 with a flurry of new activity.

Both figuratively: we’ve adopted a new Centers for Excellence organizational model to help our teams increase collaboration, personal growth, and continue to deliver stellar results for our clients.

And literally: I moved to Minneapolis, barely, as snowstorms left me stranded in the middle of Northern Iowa.

Nothing makes me more proud as a leader than getting to publicly celebrate our team’s work. With that in mind, we published two case studies that I’ve been eager to share.

Rain is a Bahrain-based cryptocurrency brokerage aiming to expand to new markets and deliver their 1mm+ users the type of consistent, credible and seamless experience expected from dominant brokerages. Through a custom headless CMS platform, Contentful, and a revamped mobile application, we equipped Rain with the tools necessary to adapt quickly and grow confidently.

Foxbox proved to be an invaluable partner in bringing Rain 2.0 to life. The headless CMS was a game changer for our marketing and growth teams, and their ability to solve problems collaboratively meant we were always in good hands.

Prior to being acquired by Versapay, DadeSystems was an early pioneer in large-scale, AI-based payment processing. As they struggled to deliver a top-tier mobile application alongside its renowned desktop platform, we helped them bring their vision to life.

With a focus on automated mobile end-to-end testing and proactive maintenance, we not only rebuilt the Versapay Cash Application but have become a vital partner in Versapay’s ability to serve their customers with speed and ease.

Foxbox absolutely chewed up our backlog. They worked like surgeons.


Doug Hathaway, VP of Engineering, Versapay

I’ve asked Joseph, Director of Delivery, to share details of our new organizational model

We push our clients to never stay stagnant, even amidst success and growth. In the spirit of taking our own medicine, we’ve reorganized Foxbox under a Centers for Excellence model to deliver our clients deep expertise, agility and speed they can feel from Day 1.

The short of it: our new model for delivery means our engineering teams are embedded alongside project management teams to break down silos and bring key areas of talent even closer to our clients.

Aligning Expertise to our Client’s Challenges

Greater lateral capabilities means that as our customers’ needs change, we’re built to adapt faster than ever before.

Not only does this model cultivate better cross-team collaboration, but our teams are excited because it provides a range of career growth paths that go beyond typical management-focused models.

Patrick and I moved to Minneapolis! Turns out the mid-December snowstorms that hit the Midwest made for a less-than-ideal time to pack your life in a semi-truck and drive through vast open cornfields. We started the 377 mile journey separately: Patrick made it, barely, then they closed the highway. I was stopped by an impassable snow bank and spent the night in a motel in Northern Iowa. My movers got 

 in a snowbank, while driving in a whiteout, and spent the night at -10℉ in their truck

 We eventually made it, days later, and if my frozen espresso machine is the most significant casualty of the experience, I’m calling it a success.

Rain is a licensed, Bahrain-based cryptocurrency brokerage that services the Middle East, Turkey, and North Africa. With over 1 million users, $2 billion in transactions in 2021, over 70 cryptocurrencies available, and over $128mm in funding, Rain’s aim to expand into new markets meant they needed to deliver the type of consistent, credible and seamless user experience expected from dominant global brokerages. 

How Foxbox Digital Helped Rain, a Cryptocurrency Brokerage, Deliver Consistency, Speed and Trust to its Users

 is a licensed, Bahrain-based cryptocurrency brokerage that services the Middle East, Turkey, and North Africa. With over 1 million users, $2 billion in transactions in 2021, over 70 cryptocurrencies available, and over $128mm in funding, Rain’s aim to expand into new markets meant they needed to deliver the type of consistent, credible and seamless user experience expected from dominant global brokerages.

Bring the newly revamped Rain brand identity to life consistently across both mobile and web experiences

Equip marketing and growth teams to adapt more nimbly without development support

Enhance security and user insight within the Rain 2.0 mobile app experience

Position Rain for future growth opportunities

Through a partnership built on close collaboration, rapid experimentation and meticulous execution, we made Rain 2.0 a reality. Here’s how:

Foxbox proved to be an invaluable partner in bringing Rain 2.0 to life. The headless CMS was a game changer for our marketing and growth teams, and their ability to solve problems collaboratively meant we were always in good hands. 

Prior to engaging Foxbox, the Rain team’s ability to grow user engagement on rain.com was held back by an arduously manual content management process. Regulatory requirements presented mission-critical obstacles unique to every region. Pages lacked the aesthetic consistency needed to build affinity and trust with users.

Rain had invested in a world-class brand identity. But the limitations of their existing platforms were preventing them from putting it to proper use.

Rain needed something unique: a robust, user-friendly marketing platform that operates like a WordPress website but doesn’t look like one.

A traditional platform wouldn’t give Rain the flexibility it needed, so we chose Contentful, a “headless” CMS. Because Contentful is “headless,” we were able to custom-design the front-end of the website to achieve Rain’s preferred aesthetic, while still allowing for easy composability, and seamless integration with the rest of the Rain platform.

We built a set of components, configured them, then mapped them to code written by the Foxbox team. Rain’s marketing and growth teams can now create marketing, informational, promotional, and even new custom pages without compromising consistency in design.

Leveraging Storybook, a component warehouse tool, users can choose and customize building blocks—images, trading components, features, slides, carousels, testimonials, calls to action, and footers—then combine them to create a page without the need for technical support.

Rain understood that the user interface is the most important tool in building trust. 


Given the extraordinarily different regulatory and language requirements between regions served by Rain, extending the new Rain 2.0 CMS and user experience meant no detail could be left behind.

This included the “support” section of Rain’s website. When users need assistance, a ticket is submitted through Zendesk. Functionally the system worked fine, but a typical Zendesk form had limited options in terms of aesthetic design.

To unify the Rain look and feel across every touchpoint, we built a custom rendering of the Zendesk form to match the rest of the site.

Now, Rain’s growth and marketing teams have the ability to create regionally appropriate, seamlessly created and consistently expressed pages - down to the last legal disclaimer, policy header and rich text component.

Armed with an intimate knowledge of the unique regulatory challenges of each service region and Rain’s vision for growth, Foxbox was also brought in to help evolve the Rain mobile app to match the progress made on the new site.

Working closely alongside Rain’s development team, we helped build the Rain 2.0 mobile app for both iOS and Android on a foundation of security, ease-of-use and seamless adaptability.

Our work included robust, flexible systems to maintain Know Your Customer (KYC) standards required in the investment industry. KYC refers to how critical information about users is verified - including address authentication, lifeness check and other measures to prevent identity theft and fraud. Because each region served by Rain had its own requirements, we built the necessary flexibility in from the start.

Evolving the Rain mobile app also meant helping enhance core elements of a Rain user’s everyday experience. Including new responsive currency search engines and new real-time portfolio views, users are now able to navigate a seamless, consistent and intuitive Rain experience whether they’re reading educational content on the web or checking their balance on-the-go.

Over the last year, we’ve seen a massive jump in customers telling us how well-designed, simple and easy-to-use the app is. 

With marketing and growth teams now more nimble than ever, Rain is equipped with the tools necessary to expand to new markets, adapt to change and continue serving its users a tailored experience that keeps them coming back.


 Model-View-ViewModel with Google Clean Architecture Guidelines

How we Helped Rain, a Cryptocurrency Brokerage, Deliver Consistency, Speed and Trust to its Users

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