Two Misconceptions

Two misconceptions about launching a new company.

  1. You have to be different.
  2. You have to be early.

If the market is big enough and enough people or companies need what you’re offering, you can find traction with zero differentiation, regardless of when you start.

I look at it like this:

First stage growth: You don’t have to be unique or early. This is pure hustle, grit, and execution.

Second stage growth: Yes, you 100% have to find your lane. What got you to stage 1 won’t get you to stage 2 and beyond.

Google wasn’t the first search engine.

Amazon wasn’t the first e-commerce store.

Foxbox wasn’t the first software digital agency. We were LATE to the party.

I’m not comparing myself to the first two, but we both found our footing quickly.

We all copied other companies and added our own unique spin to those business models.

We’re doing just fine.

You will too.

January 13, 2022
Rob Volk
Rob Volk

Rob Volk is Foxbox Digital’s founder and CEO. Prior to starting Foxbox, Rob helped Fortune 100 clients, including Pfizer, USPS, and Morgan Stanley build and scale enterprise apps. He was the CTO of Beyond Diet and implemented technology that scaled to over 350k+ customers, and was the CTO and Co-Founder of Detective (, a venture-backed intelligence platform that amassed 200k+ users in a short time frame. Read more

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